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Customize Your Wordpress Admin Panel Login Logo

There are times when you may want to customize the logo on the Wordpress admin panel login page (wp-admin). For example, I like to do this when I am building a Wordpress site that I am going to let the customer manage. It helps carry the brand and makes it easier for the customer to understand that they are in the right place. It is also fairly easy to do if you follow these four simple steps.

1. Produce an image file that is no larger than 328 x 84 and upload to the “images” directory on your server. If you don’t have an “images” folder, just create one and put this file in it.

2. Make a backup of the functions.php file that resides in your current theme directory in case something gets screwed up. The simplest way to do this is to copy the file to your local hard drive.

3. Copy and paste this code into the functions.php file that resides in your current theme directory.

function my_custom_login_logo() {
    echo '<style type="text/css">
        h1 a { background-image:url(/images/customlogofilename.png) !important; }
    </style>';
}

add_action('login_head', 'my_custom_login_logo');

4. Change “customlogofilename.png” to reflect the file name and type of your image and save the functions.php file.

You should now see your new custom logo on your Wordpress admin login page. If not, make sure that you have the correct location and file name for your new custom logo.


Twitter Habits You Should Adopt For Success

Twitter, the popular social micro-blogging service, is on course to have over 18 million users by the end of 2009. With so many people in the twitterverse, how do you standout from the crowd and get noticed? I have put together a few tips that I hope will make you a more successful twitter user.

Find New People to Follow

Once or twice a week, you should go on a “find people to follow” mission. You can go about this by searching for keywords and sorting through the thousands of responses to see if anyone looks interesting to you, or you can use one of several tools out there to help you find users who are sharing the type of content you want. Just Tweet It is a directory of twitter users sorted by genre. Once you drill down to a category, you can browse and view users and read their bios to see if you might be interested in following them. Twollow and Twollo are two popular services that will auto-follow users that tweet keywords that you specify. One of my favorite ways to find interesting people is to see who my friends are following. Since you are interested in their tweets, it is likely that they will be following other people that interest you. Don’t forget about Follow Friday! Follow Friday is a weekly event on Twitter. Users from all over the world participate by listing other twitter users they recommend and including the hashtag #FollowFriday or #ff in their tweet. There is good chance you will be interested in who your friends recommend.

Join In Conversations

You should take any opportunity to interact with other users by answering a question, retweeting things that interest you, and offering assistance if you have the knowledge to help someone with a problem. On several occasions, I have responded to people asking for help with websites. I know that I have built long lasting relationships with these folks because I connected with them when they were in need. Don’t be shy! If you have the answer, share it and you will be rewarded. It is important to remember that you have knowledge that other people need. Twitter is about interacting and building relationships, not marketing or promoting yourself at every opportunity.

Respond to Messages and Thank People

You should think of Twitter as you would any other popular means of communication. If someone sends you a message that elicits a response, take the time to get in touch. This is no different than someone sending you an email or leaving you a voice mail. Also, don’t forget to thank people for answering your questions and retweeting your posts. This goes a long way in building relationships and it leaves folks with a positive feeling about you.

Twitter is growing in popularity on a daily basis; and it is becoming harder to stand out above the crowd. The best policy is to check twitter with at least the same frequency that you would check your email. Remember to constantly seek out new people to follow, be a part of the conversation, and take the time to respond to messages and thank people when appropriate.

I hope that you find some of these tips helpful. What other habits do you recommend for twitter success?


Twitter For Your Company, Join the Conversation

shouldibeontwitterTwitter is a popular social networking, micro-blogging service that allows users to post 140 character or less messages known as tweets. Those tweets are then publicly displayed on the author’s profile and are delivered to that author’s followers. Tweets fall into one of several categories, from spam and self-promotion to news, conversation and sharing. As Twitter increases in popularity and more business and consumers jump on the bandwagon, you may be asking yourself, “How can Twitter help my business?”

Find New Customers

If you were a real estate agent and you knew that 100 people that wanted to buy a new home were standing in line somewhere in your town, wouldn’t you be there? You bet your ass you would! If those same 100 people were on Twitter looking to move to your town, why wouldn’t you want to connect with them there? Twitter search is a powerful feature. We live in an information NOW world. Imagine someone posting the following tweet: “Got the job! Looking for a home in Greenville NC. I start in two weeks. Yay!” If I was a real estate agent in Greenville NC, this would be gold to me. This user just sent an open invitation for you to contact them. They are in the market for a house and need help from someone who is knowledgeable in the area. Ask yourself this question, how many people on twitter right now are looking for your product or service? Can you afford to ignore them?

Connect With Current Customers

You may be surprised to find out that your customers are already using twitter. They may be talking about your products and services, or sharing the bad (or hopefully good!) experience they had with you. You should be listening and searching for people that are talking about you. Take time to engage these folks. If they share a good experience or a nice comment about you, be sure to thank them for the positive publicity. If the opposite is true, and they are complaining about your service or product, use Twitter as a service recovery tool and see if you can make it right. If you go out of your way to make them happy, chances are that they will also share this positive experience.

Keep an Eye On Your Competition

How many of you have called a competitor and posed as a potential customer to get a quote on a service? Do you visit the websites of your competition, register for their email newsletters and ride by their offices to see what they are up to? If they are on twitter, you should be interested in what they are doing there as well. What they share could be of value to you. They could be sharing insider tips, disclosing who their newest customers are, pitching a new idea, or even talking about how bad their business is doing (let’s hope not – but hey, you never know!). If any of this information would give you an edge over them, you should be listening. Remember this when you jump into the game though – They can see you too!

Get New Ideas and Other Valuable Information

Twitter can be a steady stream of new ideas, content, tips and resources. There are thought leaders and mavericks for your community on twitter already, sharing daily. You never know what you might be missing if you aren’t following them. The old saying used to be, “time is money.”  In today’s world, information is money!

As you can see, there are a variety of business uses for Twitter. If you have never even taken the time to look at Twitter, you will be amazed at the amount of conversation and information you are missing. According to research from eMarketer, Twitter will surpass 18 million users by the end of 2009. How long can you afford to resist this shift in the way we communicate? Join the conversation!


Prepare Your YouTube Video To Go Viral

Remember this video? Of course you do! The Evolution of Dance video features Judson Laipply, a motivational speaker and dancer, dancing to music ranging from Elvis Presley to Michael Jackson. This video is the #2 most viewed video of all time with over 131 million views, and the #1 most favorited video of all time on YouTube. The Evolution of Dance is arguably the best example of a viral video.

What Is A Viral Video?

A viral video is a video clip that gains widespread popularity through sharing on social media sites, blogs, in emails, etc. The goal of your viral video strategy should be to create the potential for exponential growth in your message’s exposure and influence. Let’s take a look at some ways that you can prepare your YouTube video to go viral.

Make Your Video Stand Out

As of October 2009, YouTube announced that they receive well over one billion views per day. That’s over 11,574 views per second. You have to do something pretty remarkable to stand out in all the noise. This does not mean, however, that you need to have a professionally recorded or edited video – homemade is just fine! Plan well and shoot until you get it right.

Keep Your Video Short

I know what you are thinking. “But Chris, YouTube will accept a video of up to 10 minutes”. Yes, you are absolutely right, but that doesn’t mean you should try to make the video as long as possible. Try to keep it to between 2 and 3 minutes or less. People don’t have a lot of time, so it’s important to deliver your message, make it entertaining and get your point across in as little time as possible.

Good Titles And Descriptions Are Important

Keep in mind that these elements are used in search. You want people to be able to find you, so make your descriptions and titles accurate and interesting. Remember that many people on YouTube are title surfers, so a good title is probably the best thing you can do for your video. If you aren’t going to invest the time to write a good description and title and to correctly categorize your video, you might as well not post it.

Promote Your Video Everywhere

Realize that it takes time to build an audience. Don’t get discouraged when your first video receives very few or even no comments. You will get more hits and interaction as you post more videos and people find you. You should invest a good amount of time in promoting your video. It definitely won’t go viral if people can’t find it. Include links on your website, mention your video in emails and newsletters, share the link with your Facebook and Twitter friends, and be sure to hype up your video on your company blog.

Do you have any helpful information or tips for taking a YouTube video viral?

More examples of viral videos:


Tweetup 101 (A Guide for Beginners)

What is a tweetup?

tweetup_sticker2Simply stated, a tweetup is a gathering of Twitter users. Tweetups are often very informal meetings focused on a central topic of interest, such as social media or business networking, and usually include a good amount of social time. This is not always the case, however; some tweetups are strictly social events. It is suggested that you have a Twitter account so you can follow the interesting people that you meet, but an account is not required to attend. Are you trying to figure out what Twitter is, how it works, or how to register for an account? Great! A tweetup is an awesome place for you to start. You will have the opportunity to meet plenty of people from all walks of life that will be glad to answer questions and help you get started. It helps to bring a friend along to the first tweetup you go to if you are nervous or shy, but you will quickly find that the Twitter community is a very friendly and welcoming one.

What do people do at a tweetup?

Talk, meet new people and catch up with old friends, learn about interesting topics, share and discuss ideas and have fun! Tweetups are a great place to share stories and network with new people. You never know who might be in the room – an important local government figure, your next employer, or your next customer. The networking aspect of a tweetup is what I find most exciting.

What should you bring to a tweetup?

Yourself, an open mind, and a way to update your Twitter status if you have an account (laptop or phone). As previously stated, a twitter account is not required to attend; but if you have one, you will want to be able to follow people that you meet at the event. Bringing business cards is also a good idea – makes it easy to share your contact information.

How do you find out about tweetups?

One good place to check is Twitter itself by searching the #tweetup hashtag. Try searching for “your city #tweetup”. There are also a couple of sites you can check for info on local tweetups – http://twtvite.com and http://www.meetup.com are two excellent resources. If you can’t find a tweetup in your city by either of these methods, try asking around. I would suggest finding local twitter users in your area and asking them for information on local tweetups.

The upshot

Tweetups are a fun, safe way to meet with local Twitter users to share ideas, learn new things, and build networks. Tweetups are all about putting a face and a personality with those 140 character status updates – turning digital connections into physical and emotional connections – building relationships.


Motivation – We’re Doing it Wrong

Dan Pink discusses motivation and shows that there is a disconnect between what science knows about motivation and what businesses do to try to motivate their employees. He also gives some excellent examples of companies that have figured out new ways to motivate employees such as Google’s “20 percent time” and Best Buy’s “Results Only Work Environment”.


Jack Welch – A Lesson in Management

A few days ago, I was visiting with my friend Kelly at work and noticed a quote on the whiteboard in her office.

“If you pick the right people, give them the opportunity to spread their wings and put compensation as a carrier behind it, you almost don’t have to manage them.” — Jack Welch

jack_welch1Jack Welch, former Chairman and CEO of GE for 20 years, had an innovative management style during his tenure and remains an inspirational business figure today. His willingness to embrace change, hire the best people, give them room to operate, and provide them with what they need to be successful helped him take GE from a market value of $14 billion to more than $410 billion.

Reinvent and create a culture of learning

Jack’s goal was to make GE “the most competitive enterprise”. When he took the reigns of GE, he knew it would take a revolution to transform his dream into reality. The Corporate America business model in 1980 hadn’t changed in decades. Workers worked, managers managed, and everyone knew their place. Outdated processes, forms, paperwork, and bureaucracy ruled. Jack revolutionized the way GE functioned, got rid of the old way of doing things and reinvented the company from top to bottom. He coined countless famous quotes and put several new ideas into practice – including creating a culture of learning and what he called a boundaryless organization.

Pick the right people

Jack had no problem in this arena. He was known to fire the bottom 10% of his managers every year and reward the top 20% with bonuses and stock options. He expanded the stock options program to include nearly one third of all employees as opposed to just executives. He took care of the employees he had, and if they didn’t perform or they weren’t team players, he got rid of them. Jack was even known as “Neutron Jack” in the 1980s, referring to his reputation of eliminating employees in entire buildings like a neutron bomb.

Give them the opportunity to spread their wings

A boundaryless organization is one in which all bureaucracy is removed – anything that prohibits the free flow of ideas, people, and decisions. Jack believed that boundaries within a company stifled the flow of information and ideas among employees. Boundaryless organizations seek to overcome these limitations, and have an increased ability to respond quickly, creatively, flexibly, and in an integrated fashion to market demands. Jack believed that close supervision, control and bureaucracy killed the competitive spirit of the company. He was once quoted as saying, “We are constantly amazed by how much people will do when they are not told what to do by management.” He believed in managing less and leading more – creating vision and empowering people to make their own decisions.

Jack was successful at getting his employees to embrace these ideas. Under his tenure, GE become the most valuable and largest company in the world. His leadership style has been regarded as the most innovative of his time, and fortune magazine named him “Manager of the Century” in 1999. Jack hired rock star employees, empowered them to make decisions, gave them the room to spread their wings, and compensated them for their success.


Remembering

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It’s hard to believe it has been eight years since the greatest tragedy on American soil. Like many of you, I can recall almost every detail from that day. I was glued to the TV and the Internet for hours watching it all unfold. Please take time out of your busy today to remember those that perished, and take the time to thank a soldier, a firefighter, policemen, or other public service worker. They are the true glue of our American fabric.

I will never forget the way I felt when those towers came crashing down – changes you forever…


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About

Chris is an information technology professional, entrepreneur, and social media geek with 14 years of experience focused on providing innovative, creative web development and social media solutions. He is passionate about exploring new ways to communicate, business development, sharing ideas, and utilizing social media to build relationships and enrich communities.

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